Here’s a dirty little secret: Most color care shampoos and conditioners actually have ingredients that don’t rinse off …distorting color, making your hair dull, and even worse can actually impede new hair growth and cause thinning. Not Color Wow. Join the Bare Hair Revolution!
Heat-activated, leave-in “bionic tonic” supplements instantly counteract the key detrimental effects of color processing. Get stronger, thicker-looking hair... renewed gloss and elasticity... just by reaching for the right cocktail.
Color processing can damage your hair and make it fragile. Because the texture’s been compromised, it’s prone to further damage during the styling process. Our styling products use new technology to rehab your hair and give you WOW results safely.
The Holy Grail for anyone who colors their hair, it’s no wonder our Root Cover Up has won over 30 awards! Seamlessly covers gray, even covers dark roots without peroxide. Fills in gaps to make hair look thicker!