We are the
beauty problem solvers
For decades, we’ve changed women’s lives by solving unmet beauty problems with innovative products. And now, with Color Wow, we’re solving every issue related to color-treated hair.READ ABOUT OUR LEGACY OF INNOVATION
Our lab is
When it comes to product innovation, our approach is totally hands-on.
It all starts with real people, and their real hair problems that spur us to innovation.See why necessity is the mother of our inventions
are top salon talent.
The expertise and knowledge-base behind Color Wow is deep and wide.Get to know Giles, Kevin, Nicola, Joseph and Jason
is a medley of music and pop culture.
Beauty, fashion, music, entertainment and celebrity are streaming live through everything we do. Including our new music video Wow TV spot, featuring the catchy Wow pop tune by uber-talented producer Tricky Stewart (“Umbrella” – Rihanna; “Single Ladies” – Beyonce; “Baby” – Justin Bieber.)>See Tricky on the set with Young Hollywood