Color Security Shampoo


1. COLOR OBSESSED?
Your color-treated hair will never look its freshest if your shampoo contains:
Sulfates – why, because they are harsh, will open cuticle and color will escape
Silicones – why, because they create a film on the hair and won’t rinse off during cleansing
Thickening Ingredients – same thing, creates a film that dulls and weighs down hair
Conditioning Agents – these not only weigh hair down but can oxidize and cause brassiness
Pearlizing Ingredients - makes the liquid shampoo look pretty but leaves hair dull

COLOR WOW has removed all of these ingredients!!!!!
A first in the industry! Color-treated hair looks vibrant and ultra-glam.

2. WORRIED ABOUT HAIR LOSS/THINNING?
We don’t blame you. Thinning in men and women has become an epidemic. Seems the problem coincides with all the unnecessary ingredients: silicones, conditioning agents, thickening and pearlizing agents – that have been added to shampoos (Think 2-in- 1’s like Wen). So we’ve taken them out. Our shampoo thoroughly cleans your hair but leaves nothing behind to build up, block follicles and impede new hair growth.

3. ARE YOU LOSING YOUR EXTENSIONS AND YOUR MIND?
We get it. Extensions are a big investment so you want to keep them as long as possible. The right shampoo is the key. Just about every shampoo on the market today contains conditioning agents and silicones that will actually loosen the glue! Not Color Wow – we’ve take out the extension-loosening dangers. And, it’s paraben free too.


Availability: Out of stock

AU$9.00 - AU$88.00
Details
For all color-treated hair
Non-sulfate formula cleanses without causing color to fade.
Revolutionary Japanese amino complex mimics the natural “glue” between cuticle layers to help keep color in, and dramatically improve texture.
Unlike typical sulfate-free shampoos, Color Security produces a rich, creamy lather.
For best results: Apply a coin size amount to wet hair and massage into lather. Rinse thoroughly with warm water; repeat if necessary. Follow with Color Security Conditioner. Style as usual.
Directions
Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.

Ingredients
Aqua/Water/Eau, Sodium Methyl 2-Sulfolaurate, Cocoamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Polysorbate 20, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, DMDM Hydantoin, Propylene glycol, Polyquaternium-22, PPG-2 Hydroxyethyl Cocamide, Disodium EDTA, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Benzoate, Butylene glycol, Iodopropynyl butylcarbamate, Tocopheryl Acetate, Phenoxyethanol, Potassium Sorbate, BHA, Butylphenyl Methylpropional, Citronellol, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde , Linalool, Hexyl Cinnamal Formula #100-0
FAQs

What is so revolutionary about Color Wow Color Security Shampoo?
Color Security Shampoo is a 180-degree departure from typical color care products. Not only formulated without sulfates, it also has NO SILICONES, NO CONDITIONING AGENTS, NO PEARLIZING AGENTS…one or more of which is found in virtually every shampoo on the market. These ingredients leave behind residues that not only dull the hair, but can actually clog the follicle and worse than that can impede new hair growth.

Can Color Security Shampoo be used on all hair types?
Yes! It is a sulfate-free shampoo so it is very gentle. Because we’ve taken out all the unnecessary ingredients, it won’t dull hair, weigh it down, or impede new hair growth like traditional shampoos so it is recommended for all hair types. A shampoo should clean hair, period. It should not condition, volumize or defrizz because these ingredients can stay behind and are completely counterproductive to the cleansing process.

My hair is getting thinner. Is Color Security Shampoo a thickening shampoo?
There are no thickening agents or other ingredients in this formula. These types of ingredients should never be found in shampoos because they are designed to stick to hair. Color Security Shampoo was formulated to leave nothing behind which will stick to hair or scalp. If you are using a so-called “thickening” shampoo that deposits materials on your hair and scalp, these materials are probably building up, clogging your follicles, impeding hair growth….and in fact, making your hair thinner! Use styling products to bulk up hair or leave in supplements. Your shampoo should only cleanse.

I have extensions and am afraid to wash them. Is Color Security shampoo a safe choice?
It is the perfect choice for washing…and prolonging! extensions because the formula has NO SILICONES OR CONDITIONING AGENTS: ingredients that are literally used to loosen and detach extensions.

Every shampoo says “sulfate-free”. What’s so different about Color Security?
There are many things that make this shampoo different from other sulfate-free formulas. First of all, it foams which is not typical of other non sulfate formulas. It is as gentle as water. But as has been said above, unlike other shampoos, this formula contains no conditioning agents, no volumizing ingredients, no silicones. It leaves nothing behind that can weigh hair down, dull it or impede new hair growth.

Can Color Security Shampoo be used on hair that has had a Keratin treatment?
Yes, our shampoo is safe, mild and perfectly suited for hair that has had a Keratin treatment.

I’ve seen Color Security Shampoo in salons. Are your products professional?
Color Wow is a professional range developed to meet the highest performance standards and rigors of professional colorists and stylists. Color Wow products are used and sold in many of the world’s most prestigious salons….and recommended by many of the world’s most respected professionals.

Do I have to use a Color Security Conditioner with Color Security Shampoo?
Color Security Shampoo and Conditioners are complimentary and were developed to be used together. Color Security Shampoo leaves behind no color dulling or darkening ingredients or agents that can clog follicles and impede growth. Color Security Conditioner delivers critical moisturizing WITHOUT TYPICAL CONDITIONING AGENTS that can oxidize on the hair, corrupt the color and turn it brassy. Using both formulas, you an always come clean… and keep your color wow!

"Avoid shampoos with ingredients that are added for conditioning benefits or to make the formula look shimmery: these ingredients leave a film on the hair which can dull it but more importantly, they can clog the follicles, which can interfere with new hair growth."

Nicola Clarke, Creative Colour Director Color Wow

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