without killing your color or impeding growth
Here’s a dirty little secret: most color care shampoos and conditioners actually have ingredients that don’t rinse off …distorting color, making your hair dull, and even worse can actually impede new hair growth. Not Color Wow. Join the Bare Hair Revolution!Read about our renegade shampoo + conditioners
Bad hair day?
have a cocktail (or 2).
Heat-activated, leave-in “bionic tonic” supplements instantly counteract the key detrimental effects of color processing. Get stronger, thicker-looking hair... renewed gloss and elasticity... just by reaching for the right cocktail.FIND OUT WHICH COCKTAIL IS RIGHT FOR YOU
Safe sexy style
when your hair’s no virgin.
Color processing can damage your hair and make it fragile. Because the texture’s been compromised, it’s prone to further damage during the styling process. Our styling products use new technology to rehab your hair and give you WOW results safely.EXPLORE OUR DANGER-FREE STYLERS
the root of all evil
no prob. We’ve got you covered.
The holy grail for anyone who colors their hair, it’s no wonder our root cover up has won over 30 awards! Covers gray, even covers dark roots without peroxide. Easy, no mess, can hide or streak.GET TO THE ROOT OF YOUR PROBLEM