WE ARE THE
beauty problem solvers

For decades, we’ve changed women’s lives by solving unmet beauty problems with innovative products. And now, with Color Wow, we’re solving every issue related to color-treated hair.

READ ABOUT OUR LEGACY OF INNOVATION

THE ‘APPLE’ OF HAIR CARE
Beauty Industry Report, April 2016

READ WHAT THE PRESS IS SAYING

OUR LAB IS REAL LIFE
When it comes to product innovation, our approach is totally hands-on.

It all starts with real people, and their real hair problems that spur us to innovation.

SEE WHY NECESSITY IS THE MOTHER OF OUR INVENTIONS

OUR EXPERTS
are top salon talent.

The expertise and knowledge-base behind Color Wow is deep and wide.

GET TO KNOW GILES, KEVIN, JOSEPH AND JASON

OUR MARKETING
is a medley of music and pop culture.

Beauty, fashion, music, entertainment and celebrity are streaming live through everything we do. Including our new music video Wow TV spot, featuring the catchy Wow pop tune by uber-talented producer Tricky Stewart (“Umbrella” – Rihanna; “Single Ladies” – Beyonce; “Baby” – Justin Bieber.)

SEE TRICKY ON THE SET WITH YOUNG HOLLYWOOD

HAIRRAISING
"small hearts heal when big hearts help"

Join our annual CUT-A-THON to support the USA's #1 children's hospital.

READ HOW WE GIVE BACK... AND YOU CAN TOO!
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