Shampoos linked to worldwide hair loss epidemic!

Our Color Wow scientists have done clinical research that confirms ingredients like silicones, conditioning agents and pearlizing agents – commonly found in almost every shampoo! - can stick to your hair and scalp and block healthy hair growth.

Because shampoo is the only product you massage into your scalp, it is critical that all ingredients can easily rinse off.


Color Wow shampoo has eliminated all of these hair-growth-blocking ingredients:

NO SULFATES
NO SILICONES
NO THICKENING RESINS
NO CONDITIONING AGENTS
NO PEARLIZING AGENTS
NO PARABENS

Over the years, as more and more ingredients like the above have been added to shampoos there has been a corresponding increase in hair thinning and hair loss. This link is undeniable.

How harmful are these ingredients? Judge for yourself!
Recently, there was a landmark class action suit against Wen “no-poo” shampoo, a formula loaded with conditioners and ingredients that cling to your hair and scalp. Over 20,000 consumers sent in photos of their thinning hair and bald spots! The plaintiffs' attorney claimed, “It’s like using lotion to wash your hair. This makes it harder to rinse out, which leads to build-up that can clog your hair follicles, halting hair growth and eventually causing hair loss."

Shampoo is the single most important product you put on your hair. Better be safe than sorry! SHOP COLOR WOW SHAMPOO NOW!

Availability: Out of stock

£16.50
Details

HERE’S A DIRTY LITTLE SECRET:

Did you know that shampoos actually no longer clean hair but actually leave dulling films behind! It’s true…. virtually every shampoo has silicones, conditioning agents and/or ingredients to make the formula look pearly. None of these ingredients clean your hair: In fact, they do the opposite. They are made to adhere to the hair, and do not easily rinse off. They not only leave your color dull and drab, but, because you massage shampoo onto your scalp, these ingredients can stick to your scalp and block hair growth, which can result in thinning or even hair loss.

This utra-clear, rich lathering, mild formula just does what a shampoo is supposed to... leaves your hair and scalp clean. AND, because no dulling films from conditioning agents are left behind, hair color is vibrant and bright!

Directions
Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.

Ingredients
Aqua/Water/Eau, Sodium Methyl 2-Sulfolaurate, Cocoamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Polysorbate 20, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, DMDM Hydantoin, Propylene glycol, Polyquaternium-22, PPG-2 Hydroxyethyl Cocamide, Disodium EDTA, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Benzoate, Butylene glycol, Iodopropynyl butylcarbamate, Tocopheryl Acetate, Phenoxyethanol, Potassium Sorbate, BHA, Butylphenyl Methylpropional, Citronellol, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde , Linalool, Hexyl Cinnamal Formula #100-0
FAQs

What is so revolutionary about Color Wow Color Security Shampoo?
Color Security Shampoo is a 180-degree departure from typical color care products. Not only formulated without sulfates, it also has NO SILICONES, NO CONDITIONING AGENTS, NO PEARLIZING AGENTS…one or more of which is found in virtually every shampoo on the market. These ingredients leave behind residues that not only dull the hair, but can actually clog the follicle and worse than that can impede new hair growth.

Can Color Security Shampoo be used on all hair types?
Yes! It is a sulfate-free shampoo so it is very gentle. Because we’ve taken out all the unnecessary ingredients, it won’t dull hair, weigh it down, or impede new hair growth like traditional shampoos so it is recommended for all hair types. A shampoo should clean hair, period. It should not condition, volumize or defrizz because these ingredients can stay behind and are completely counterproductive to the cleansing process.

My hair is getting thinner. Is Color Security Shampoo a thickening shampoo?
There are no thickening agents or other ingredients in this formula. These types of ingredients should never be found in shampoos because they are designed to stick to hair. Color Security Shampoo was formulated to leave nothing behind which will stick to hair or scalp. If you are using a so-called “thickening” shampoo that deposits materials on your hair and scalp, these materials are probably building up, clogging your follicles, impeding hair growth….and in fact, making your hair thinner! Use styling products to bulk up hair or leave in supplements. Your shampoo should only cleanse.

I have extensions and am afraid to wash them. Is Color Security shampoo a safe choice?
It is the perfect choice for washing…and prolonging! extensions because the formula has NO SILICONES OR CONDITIONING AGENTS: ingredients that are literally used to loosen and detach extensions.

Every shampoo says “sulfate-free”. What’s so different about Color Security?
There are many things that make this shampoo different from other sulfate-free formulas. First of all, it foams which is not typical of other non sulfate formulas. It is as gentle as water. But as has been said above, unlike other shampoos, this formula contains no conditioning agents, no volumizing ingredients, no silicones. It leaves nothing behind that can weigh hair down, dull it or impede new hair growth.

Can Color Security Shampoo be used on hair that has had a Keratin treatment?
Yes, our shampoo is safe, mild and perfectly suited for hair that has had a Keratin treatment.

I’ve seen Color Security Shampoo in salons. Are your products professional?
Color Wow is a professional range developed to meet the highest performance standards and rigors of professional colorists and stylists. Color Wow products are used and sold in many of the world’s most prestigious salons….and recommended by many of the world’s most respected professionals.

Do I have to use a Color Security Conditioner with Color Security Shampoo?
Color Security Shampoo and Conditioners are complimentary and were developed to be used together. Color Security Shampoo leaves behind no color dulling or darkening ingredients or agents that can clog follicles and impede growth. Color Security Conditioner delivers critical moisturizing WITHOUT TYPICAL CONDITIONING AGENTS that can oxidize on the hair, corrupt the color and turn it brassy. Using both formulas, you an always come clean… and keep your color wow!

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