Dr Joe Cincotta, PhD and Chief Chemist, Color Wow
“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy) Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather. Dream Coat scatters teeny droplets randomly on hair’s surface. When heated with your blow-dryer these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:
1) Compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture
Color Wow Shampoo
A 180 degree departure from typical color care products not only because it is formulated without sulfates, but it also does not contain any silicones, conditioning agents or pearlizing agents (one of which is found in every sulfate-free shampoo on the market). These ingredients leave behind a film that not only dulls the hair but can also clog the cuticle impeding new hair growth. Shampooing with traditional shampoos never gets the hair totally clean, but you can always come clean with color wow.
Color Wow Conditioner
The ideal partner to Color Security Shampoo, this Conditioner with eight translucent conditioning agents is essential for detangling and smoothing chemically-compromised, color-treated hair. Available in two formulas (for fine-to-normal and normal-to thick textures) it contains:
- no dulling, or darkening agents
- no conditioning agents that oxidize on the hair, corrupting color and turning it brassy
- no pearlizing agents
- no parabens Features color-shielding Sealicon™ complex, which delivers a protective, high-gloss finish.
Available in two formulas: “fine-to-normal”, a lightweight, anti-flattening formula for fine/thin color-treated hair “normal-to-thick”, a smoothing, cuticle-sealing formula for normal, coarse or curly color-treated hair