Privacy and Cookie Policy

About Us

Welcome to the + /uk websites. Color Wow hair care products sold on these websites are distributed by Federici Brands LLC (also referred to herein as, "We, Us or Our"), 195 Danbury Road, 3rd Floor, Wilton, CT 06897 USA; please call or email customer services inquiries to:  1-844-495-5969; [email protected], and its affiliate, Federici Brands Ltd, 22 Chancery Lane, London, WC2A 1LS; please call or email customer service inquiries to: 0207 229 575, [email protected]

The Colorwowhair websites and any other Color Wow electronic platforms (collectively, the "Platforms"), e.g., Instagram @colorwowhair, Facebook, etc. are hosted by Federici Brands LLC.

COLOR WOW is a registered trademark of Federici Brands LLC.

This Privacy Policy sets out how we use and protect any information that you give us when you use this website, including information on how to manage cookies under our "Cookie Policy" below.  We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Privacy Statement. We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What We Collect

We may collect the following information:
-contact information including email address
-demographic information such as postcode, preferences and interests
-other information relevant to customer surveys and/or offers

 What We Do with the Information We Gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

-Internal record keeping.
-We may use the information to improve our products and services.
-We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
-From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
-If you enter a sweepstakes/giveaway on our website or any other Platform that requires online registration, your personal data may be disclosed to third parties in connection with the promotion, including fulfilling your prize.  If you receive communications from a third party, that information is subject to the third party's privacy policy. If you wish to opt out of further communication with any third party, you will need to contact the third party directly. 
- We use Klaviyo as a marketing automation platform. See Klaviyo's Privacy Policy and Terms and Conditions and

- Facebook Custom Audiences.  We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. See

- We use Kount Inc. to prevent or mitigate fraud and credit risk.  See Kount Inc. privacy policy at

- We may use your information to comply with legal matters, investigations and applicable laws and regulations.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Cookie Policy

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

For the list of cookies we collect, please see the List of Cookies we collect section below.

Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following way:

-If you previously agreed for us to use your personal information for direct marketing purposes, you may change your mind at any time by clicking the UNSUBSCRIBE link on the bottom of any marketing email we may have sent you  or emailing us at [email protected]

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

In the US, you may request details of personal information that we hold about you.  If you would like a copy of the information held on you please write to Color Wow c/o Federici Brands LLC, 195 Danbury Road, 3rd Floor, Wilton, Connecticut 06897 USA.

In the UK, you may request details of personal information that we hold about you under the Data Protection Act 1998 ("DPA") and the DPA 2018 that supplements the EU General Data Protection Regulation (GDPR), which came into effect on 25 May 2018.  If you would like a copy of information held on you please write to Color Wow c/o Federici Brands Ltd, 22 Chancery Lane, London, WC2A 1LS.

Or contact the Data Processing Officer (DPO) for us at:  [email protected]

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.



Federici Brands LLC uses the text messaging service Attentive Mobile Inc. doing business as Attentive.  You can opt-out of receiving commercial text messages from Attentive by responding to an Attentive generated text message with any of the following replies:  STOP, END, CANCEL, UNSUBSCRIBE or QUIT.  A further, comprehensive explanation of how Attentive uses information from its users, including how it shares that information, its use of cookies and how to opt-out of receiving promotional emails and commercial text messages can be found in Attentive's privacy policy - 



Third parties may use cookies, web beacons, and similar technologies to collect or receive information from the Color Wow website and elsewhere on the internet and use that information to provide measurement services and target ads. You can opt-out of the collection and use of information for ad targeting and access a mechanism for exercising such choice here:

Third-party websites may be stored on your device including Social Media sites (e.g., Facebook, You Tube, Instagram, Yotpo, etc.).  We may publish content from Social Media sites that support the content on our website.   Therefore, when you use content from Social Media sites on our Website, a cookie from such site may be stored on your device.  Please read the Cookie Policy of the Social Media site used.

 The third party links below describe (in their use manual) how to change your browser settings to include a warning before cookies are stored, how to adjust the settings in your browser to refuse cookies or allow only certain cookies to be stored.  You can also delete cookies that have already been stored. Click on the link for your individual browser to go directly to the use manual:

For Internet Explorer:
For Safari:
For Chrome:
For Firefox:

Google Analytics

We use Google Analytics on our Website  with the anonymizer function.  Google Analytics is a web service that collects, gathers and analyzes data on visitors to websites.  The Google Analytics are used to analyze the cost benefits of Internet advertising. 

For more information about the data protection provisions of Google, please see:  

https:/ and 


List of Cookies We Collect
The table below lists the cookies we collect and what information they store.

CART: The association with your shopping cart.
CATEGORY_INFO: Stores the category info on the page, that allows to display pages more quickly.
COMPARE: The items that you have in the Compare Products list.
CURRENCY: Your preferred currency
CUSTOMER: An encrypted version of your customer id with the store.
CUSTOMER_AUTH: An indicator if you are currently logged into the store.
CUSTOMER_INFO: An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS: Stores the Customer Segment ID
EXTERNAL_NO_CACHE: A flag, which indicates whether caching is disabled or not.
FRONTEND: You sesssion ID on the server.
GUEST-VIEW: Allows guests to edit their orders.
LAST_CATEGORY: The last category you visited.
LAST_PRODUCT: The most recent product you have viewed.
NEWMESSAGE: Indicates whether a new message has been received.
NO_CACHE: Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART: A link to information about your cart and viewing history if you have asked the site.
POLL: The ID of any polls you have recently voted in.
POLLN: Information on what polls you have voted on.
RECENTLYCOMPARED: The items that you have recently compared.
STF: Information on products you have emailed to friends.
STORE: The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE: Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS: The products that you have recently viewed.
WISHLIST: An encrypted list of products added to your Wishlist.
WISHLIST_CNT: The number of items in your Wishlist.