About Us


HAIRraising, Color Wow’s work-of-heart, is a one day cut-a-thon, with hundreds of salons participating
to raise money for Boston Children’s Hospital and its new state-of-the-art Heart Center.

Despite treating the most serious conditions, Boston Children’s Hospital Heart Center is known for having some of the best success rates in the world, with surgical survival rates approaching 99 percent. If you could change the odds for thousands of very sick children, and their families, around the world wouldn’t you do it... in a heartbeat? 

HAIRraising brings together the vast network of beauty companies, salons and individual donors,
to support the nation’s #1 pediatric hospital. Many of these salons promote the event all month long
through raffles, contests, promotions and other forms of outreach.

Color Wow CEO, Gail Federici, shares her personal experience with Boston Children’s Hospital and what led her to start HAIRraising in 2009

Now in its ninth year, HAIRraising will take place on April 29th, 2018, and it’s shaping up to be
our biggest to date with salons from all over the country participating.

Learn more about how you can help support HAIRraising and Boston Children’s Hospital at

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