From the best way to stop frizz to the latest shampoo to prevent hair loss, Color Wow’s beauty breakthroughs for hair are winning “best haircare products” awards… and giving women around the world healthier ways to style color-treated hair, better ways to style curls, safest products for damaged hair and never-before-achievable healthy, glossy,
super-shiny hair results.
WHAT ARE SOME OF COLOR WOW'S NEWEST HAIR CARE FORMULAS YOU SHOULD KNOW ABOUT?
“True innovation” in haircare is rare. In this very crowded space, most “new" products are just riffs on a basic shampoo, conditioning or styling formulas, re-launched with a fresh scent, a pretty label, a new ingredient story or marketing angle.
At Color Wow, we have a totally different approach to product innovation. And it starts by kicking “status quo” formulas to the curb! Not because we’re troublemakers, but because we’re problem solvers.
At Color Wow, our drive to create new products comes from a deep down desire to solve toughest hair problems that drive us (and you!) crazy. Problems that no one has ever effectively solved (like roots, frizz, curl care). And problems that few people even know about (like “hard water hair” and unsafe shampoo formulations).
HOW WE CREATED NEW PRODUCTS TO STOP FRIZZ, SHAMPOO TO PREVENT THINNING, AND THE BEST-SELLING ROOT COVER UP
At Color Wow, the road from identifying hair problems to finding innovative solutions is “the road less traveled”. It’s a grueling process with only one end game in sight: a hair product that delivers safe, smart transformational results that will make a major difference for millions of women.
Read on to learn about the light bulb moments… and rocky roads… that led to our biggest Color Wow breakthroughs: