Treatment
Brassy

Dream Filter For Picture-Perfect Color

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Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair

$24.00

Why it's WOW

  • Fastest, easiest 3-minute hair detox
  • Removes minerals that dull, darken and distort color, and coarsen texture
  • Dramatically improves texture compromised by hard water residues

1. Apply to dry hair before shampooing.
2. Spray evenly to saturate hair thoroughly.
3. Wait one to three minutes before shampooing.
4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).


IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

For all hair types, especially color-treated and fair shades (blonde, white, gray)

No heat, no cap, no messy mixing! Ground-breaking pre-shampoo spray combines two molecular filters and two polymeric filters to work like a magnet. 

Safe, non-harsh, non-stripping formula gently extracts calcium, magnesium, copper, iron, manganese, aluminum and chlorine deposits that build up in your hair from hard water, well water and pool water in under 3 minutes.

Aqua/Water, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Cocoamidopropyl Hydroxysultaine, Sodium Polystyrene Sulfonate, Glycerin, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Phytate FORMULA #308-1a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Sulfate Free
Cruelty Free
Vegan

Watch what comes off of her hair

THE GROSS TRUTH ABOUT HARD WATER BUILD-UP

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A Must Have for Hard Water.
I can't shampoo without using this product first! I have blonde extensions and they tend to turn orange due to my hard water situation. I've tried everything and this is the only product that prevents my blonde from turning brassy. I'm on my 4th bottle- the large size.

Gabrielle M.
Verified Buyer

The science behind Dream Filter with Dr. Joe

Before & after of a model with brassy blonde hair and then bright, brass-free, toned blonde hair.

Show us your style with #ColorWowHair

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FREQUENTLY ASKED QUESTIONS

How to use Color Wow Dream Filter

  1. Apply to dry hair before shampooing.
  2. Spray evenly to saturate hair thoroughly.
  3. Wait one to three minutes before shampooing.
  4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

How often should you use Color Wow Dream Filter?

Every 9 shampoos. If you are a swimmer, then every 3 shampoos. Always use before bleaching, highlighting or coloring hair.

Does Color Wow Dream Filter work?

Dream Filter contains two molecular filters and two polymeric filters that effectively encapsulate metals and minerals in your hair (including manganese, iron, calcium, magnesium, chlorine and others typically found in tap water and well water) so that when you rinse your hair, these minerals are removed.

Is Dream Filter cruelty-free?

Yes.

Is Dream Filter vegan?

Yes. 

Can I use Dream Filter on extensions?

Yes, Dream Filter is extremely gentle. It can be used on natural and artificial hair to remove

minerals that can dull, darken distort color or make texture feel rough.

Can I use Dream Filter as a replacement to toning shampoo? 

Yes, if the yellow is coming from your water, Dream Filter will help eliminate that from your hair so in some cases you won't need your toning/purple shampoo.

Does Dream Filter work on uncolored hair?

Yes, uncolored hair can look dark, dull or off-color due to mineral deposits from your water source and environmental pollutants. Uncolored hair can also feel stiff and rough from minerals.

Dream Filter removes minerals, leaving uncolored hair looking brighter and feeling silkier.