Why doctors believe that of all the hair products you use, shampoo is the most important

Of all the hair products you use, your shampoo is the most important.

Why? Because when it comes to shampoo, you don’t just put the product on your hair: you massage the formula directly onto your head. Ingredients used in shampoos are the most critical because you literally rub them into your scalp.

At Color Wow, we’re hyper-vigilant about the ingredients in our shampoo formula. We’ve been championing the vital importance of using only those ingredients that easily rinse off since we launched our unique “no-residue” Color Security Shampoo. From day one, doctors have supported our belief (and confirmed our fears) that build-up from shampoo ingredients can impact the health of your hair and scalp, leading to hair loss.

Shampoo ingredients
that cause problems

Silicones, thickening agents, conditioners, pearlizing ingredients, natural oils...any ingredients that DO NOT EASILY RINSE OFF should never be in shampoo formulas. These ingredients cling to your hair and scalp and can block healthy hair growth…a fact recently confirmed by NY dermatologist Dr. Orit Markowitz. Unfortunately, most shampoos are designed to do more than clean, for example, there are thickening shampoos, defrizzing shampoos, moisturizing shampoos, conditioning shampoos. All of those shampoos contain ingredients that don’t easily rinse off, because if they did, they couldn’t deliver those additional "benefits". The truth is, you should never ask your shampoo to do more than clean. Rely on conditioners and styling products to achieve the additional benefits you want because they don’t get massaged into your scalp. Your shampoo should do one thing and one thing only...clean.

In a Byrdie article ("Here's what dermatologists think about 'bad' hair ingredients") Dr. Markowitz explains why silicones, like all ingredients in shampoos that don't rinse out, are dangerous: "Products with silicone leave behind a residue in your hair and scalp which weighs it down, blocks your hair follicles, and can cause hair loss." Her recommendation?
"I love the Color Wow Color Security Shampoo-it's a clean, residue-free formula."

Doctors recommend Color Security Shampoo as a safer, healthier way to shampoo

Hair Thinning Specialist Dr. Michael Wolfeld warns of hair thinning due to residues from shampoos. See why he believes Color Wow Shampoo is ‘the best way to go’.

LEARN WHY

DR. WOLFELD
RECOMMENDS
COLOR WOW SHAMPOO

The Doctors’ Make the Connection: Your Shampoo Can Cause Hair Loss

WATCH AND LEARN

WHY MOST OTHER
SHAMPOOS CAUSE
HAIR LOSS.

as featured on

That’s why doctors recommend Color Wow Shampoo’s 100% clean formula. Every single ingredient rinses completely off, leaving nothing behind except optimally clean, fresh, healthy hair and scalp.

Your Rx for fresher, healthier hair

That’s why doctors recommend Color Wow Shampoo’s 100% clean formula. Every single ingredient rinses completely off, leaving nothing behind except optimally clean, fresh, healthy hair and scalp.

Your Rx for fresher, healthier hair

Color Security Shampoo
COLOR SECURITY SHAMPOO

100% clean, residue-free, sulfate-free shampoo for glossier, healthier hair

  • 100% clean, this unique, residue-free shampoo leaves nothing behind to dull hair or to block follicles which can cause thinning or hair loss
  • Keratin-safe, extenstion-safe, perfect for all hair types
  • Prevents color fade
  • No sulfates, no silicones, no conditioning agents, no parabens, cruelty-free, gluten-free
$23.00

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