FROM THE LAB

The science behind XTRA LARGE Bombshell Volumizer: the first non-drying,
non-damaging hair thickener + volumizing formula

The future of volumizing technology has arrived!

Xtra Large is the first light, frothy hair thickener that gives fine, thin, limp hair major body, fullness and volume…without harming a hair on your head!

Xtra Large is a totally new concept in hair-thickening technology, developed by Color Wow chemist, Dr Joe Cincotta. “Dr. Joe” is the science wizard behind Color Wow formulas that have won over 70 beauty awards and solved major hair problems (roots, frizz, hair breakage, color-fade) for women everywhere.

If you’re one of the over 50% of women who struggle with fine, stringy, flimsy hair….if your hair lacks body and mass, can’t hold a style, falls flat, lays limp...Xtra Large is the big news in hair care you’ve been waiting for.

Xtra Large is the first light, frothy hair thickener that gives fine, thin, limp hair major body, fullness and volume…without harming a hair on your head!

Xtra Large is a totally new concept in hair-thickening technology, developed by Color Wow chemist, Dr Joe Cincotta. “Dr. Joe” is the science wizard behind Color Wow formulas that have won over 70 beauty awards and solved major hair problems (roots, frizz, hair breakage, color-fade) for women everywhere.

If you’re one of the over 50% of women who struggle with fine, stringy, flimsy hair….if your hair lacks body and mass, can’t hold a style, falls flat, lays limp...Xtra Large is the big news in hair care you’ve been waiting for.

Why is Xtra Large a massive leap into the future? Dr Joe explains…

“Well, up until now, thickening products have created volume by using ingredients like alcohol, salt and certain resins that dry out your hair and force open the protective, outer cuticle layer. This causes the strands to no longer lie flat against each other, which makes the hair appear more voluminous. The downside of this cuticle-lifting process is that it causes moisture loss, makes hair brittle, dull-looking and frizzy.”

The little-known truth is: continued use of thickening formulas that lift the hair cuticle is a dangerous cycle. Because while the hair looks thicker and fuller, in reality the strands are getting dried out, stressed out and weakened over time. Not to mention, the hair will lose suppleness, the color will fade faster and the texture will feel stiff.

The formulation challenge for Dr. Joe? “Finding a new way to blow up hair volume, without blowing out the cuticle! At Color Wow, we want to solve major hair problems – like making fine hair thicker – but never at the expense of hair health, or hair color. Protecting hair’s health and color above all else is what drives our more-inventive approach to product formulation…and, of course, our super stringent ingredient choices.

(Read more about Color Wow’s unique “ingredient philosophy” here)

“Well, up until now, thickening products have created volume by using ingredients like alcohol, salt and certain resins that dry out your hair and force open the protective, outer cuticle layer. This causes the strands to no longer lie flat against each other, which makes the hair appear more voluminous. The downside of this cuticle-lifting process is that it causes moisture loss, makes hair brittle, dull-looking and frizzy.”

The little-known truth is: continued use of thickening formulas that lift the hair cuticle is a dangerous cycle. Because while the hair looks thicker and fuller, in reality the strands are getting dried out, stressed out and weakened over time. Not to mention, the hair will lose suppleness, the color will fade faster and the texture will feel stiff.

The formulation challenge for Dr. Joe? “Finding a new way to blow up hair volume, without blowing out the cuticle! At Color Wow, we want to solve major hair problems – like making fine hair thicker – but never at the expense of hair health, or hair color. Protecting hair’s health and color above all else is what drives our more-inventive approach to product formulation…and, of course, our super stringent ingredient choices.

(Read more about Color Wow’s unique “ingredient philosophy” here)

What ingredients inspired this ground-breaking hair volumizing formula?

Beyond his vast knowledge of natural and organic ingredients, Dr. Joe’s years of working with “polymer technology” have given him expert insight into these safe, non-toxic, high performance ingredients. Drawing from his expertise, Dr. Joe created a proprietary polymer/natural bamboo extract blend that mimics a raised cuticle and gives hair massive volume…but actually leaves the cuticle closed. A total departure from other typical hair-thickening formulas, this one has no alcohol, no salt, no starch, no dehydrating or stiffening resins. And like all Color Wow styling formulas, Xtra Large has built-in heat protection, no color distorting ingredients, no phthalates, is sulfate-free, gluten-free, paraben-free, cruelty-free.

Beyond his vast knowledge of natural and organic ingredients, Dr. Joe’s years of working with “polymer technology” have given him expert insight into these safe, non-toxic, high performance ingredients. Drawing from his expertise, Dr. Joe created a proprietary polymer/natural bamboo extract blend that mimics a raised cuticle and gives hair massive volume…but actually leaves the cuticle closed. A total departure from other typical hair-thickening formulas, this one has no alcohol, no salt, no starch, no dehydrating or stiffening resins. And like all Color Wow styling formulas, Xtra Large has built-in heat protection, no color distorting ingredients, no phthalates, is sulfate-free, gluten-free, paraben-free, cruelty-free.

Xtra Large is a healthier new way to create thick, full-volume, bombshell hair

This futuristic foamy froth is the first non-invasive volumizing formula that leaves hair’s essential cuticle layer smooth, intact, and hydrated. It is light as air, and feels like there is no product on the hair. Applied to damp hair, Xtra Large’s thickening action happens as it dries, whether you choose to blow-dry or allow hair to air-dry. And the result? Instant voluptuous, sexy “naked” voluminous hair, that’s got body, guts and grip without compromising your hair health.

This futuristic foamy froth is the first non-invasive volumizing formula that leaves hair’s essential cuticle layer smooth, intact, and hydrated. It is light as air, and feels like there is no product on the hair. Applied to damp hair, Xtra Large’s thickening action happens as it dries, whether you choose to blow-dry or allow hair to air-dry. And the result? Instant voluptuous, sexy “naked” voluminous hair, that’s got body, guts and grip without compromising your hair health.

Xtra Large Bombshell Volumizer

XTRA LARGE
Bombshell Volumizer

XTRA LARGE
Bombshell Volumizer

For super thick, full, super-luxe hair

For super thick, full, super-luxe hair

$26.00
Professional Hair Care by Color Wow Hair, winner of over 80 beauty awards, over 8500 5-star reviewsProfessional Hair Care by Color Wow Hair, winner of over 80 beauty awards, over 8500 5-star reviews
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