BEHIND THE SCENES:

Celeb Stylist, Chris Appleton + XTRA LARGE
“The making of big, sexy bombshell hair”

 

Rockstars and mega-celebs know who to turn to when they want to turn up the volume: Chris Appleton, who is renowned for his signature super-sexy, super-sized celeb styles. What sets Chris’ bombshell looks apart? “Luxe, glossy texture….gorgeous, full, flowy, fluid hair that bounces back. It has memory and motion and it’s very, very sexy!”

WATCH THIS! CHRIS CREATES
BOMBSHELL STYLE
with “the future of volume”

“Big sexy hair is always in fashion and now it's more on trend than ever. Getting big volume should be simple, but for most women it hasn’t been easy to defy gravity AND get sexy, bouncy results. Especially with the standard types of volumizers they’ve had to use: products that use alcohol and salt to thicken the hair, which leaves it dull and stiff. But now there’s Xtra Large!”

WATCH THIS! CHRIS CREATES BOMBSHELL STYLE with “the future of volume”

“Big sexy hair is always in fashion and now it's more on trend than ever. Getting big volume should be simple, but for most women it hasn’t been easy to defy gravity AND get sexy, bouncy results. Especially with the standard types of volumizers they’ve had to use: products that use alcohol and salt to thicken the hair, which leaves it dull and stiff. But now there’s Xtra Large!”

Xtra Large Bombshell Volumizer

XTRA LARGE
Bombshell Volumizer

XTRA LARGE
Bombshell Volumizer

For super thick, full, super-luxe hair

For super thick, full, super-luxe hair

$26.00

Xtra Large is a very simple solution to the problem of giving fine, thin hair some guts and volume. But…without destroying the integrity of the hair. Color Wow’s chief chemist, Dr. Joe Cincotta figured out how to make hair thicker without drying it out or ruining the quality of the hair. This new tech goes above and beyond because getting volume shouldn’t mean compromising on bounce or shine. Big hair volume that’s dull and dry is NOT sexy.”

See how Xtra Large compares with typical volumizers!

Chris Appleton prepped half the model’s hair with Xtra Large, half with a typical volumizer.

See how Xtra Large compares with typical volumizers!

Chris Appleton prepped half the model’s hair with Xtra Large, half with a typical volumizer.

“Brand X” Volumizer

  • Not as much volume
  • Not as much bounce
  • Doesn’t hold a curl
  • Dry, dehydrated, sticky
  • “I can’t get a brush through it!”
  • Way more volume
  • Glossy, swingy
  • Looks so full, luxe
  • Curls bounce right back
  • “Definitely way more sex appeal”

“Brand X” Volumizer

  • Not as much volume
  • Not as much bounce
  • Doesn’t hold a curl
  • Dry, dehydrated, sticky
  • “I can’t get a brush through it!”
  • Way more volume
  • Glossy, swingy
  • Looks so full, luxe
  • Curls bounce right back
  • “Definitely way more sex appeal”
Professional Hair Care by Color Wow Hair, winner of over 70 beauty awards, over 8500 5-star reviewsProfessional Hair Care by Color Wow Hair, winner of over 70 beauty awards, over 8500 5-star reviews

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