Color Security Shampoo

this renegade shampoo is leading the “bare hair revolution”

Unlike typical shampoos, Color Security Shampoo is uniquely formulated with

  • NO silicones or natural oils
  • NO conditioning gums
  • NO  pearlizing agents
  • NO sodium chloride
  • NO parabens

 

Contains no ingredients that leave behind residues which can dull color or even worse impede hair growth!

Recommended for use with extensions, as formula has no silicones or conditioning agents which will loosen them.

Rich-lathering, advanced sulfate-free formula gets your hair clean…keeps your color wow!

 

Availability: In stock

$9.00 - $22.00
Details

HERE’S A DIRTY LITTLE SECRET:

Did you know that shampoos actually no longer clean hair but actually leave dulling films behind! It’s true…. virtually every shampoo has silicones, conditioning agents and/or ingredients to make the formula look pearly. None of these ingredients clean your hair: In fact, they do the opposite. They are made to adhere to the hair, and do not easily rinse off. They not only leave your color dull and drab, but, because you massage shampoo onto your scalp, these ingredients can stick to your scalp and block hair growth.

This utra-clear, rich lathering, mild formula just does what a shampoo is supposed to... leaves your hair and scalp clean. AND, because no dulling films from conditioning agents are left behind, hair color is vibrant and bright!

Four hair swatches were dyed the same shade of dark brown. One was untouched (the control). The others were shampooed 10 times, one with Color Wow shampoo, the other two with top competitors. Photos of the “reflective patterns” on the hair proved that, of the three shampoos, only Color Wow left the hair free of dulling residues.

CONCLUSION: Color Wow shampoos and conditioners demonstrate super shine over competitive brands, which both show build-up of dulling, drabbing residues that rob hair of first-day brilliance.

Directions
Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.

CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE
THOROUGHLY WITH CLEAN WATER.
Ingredients
Water (Aqua), Sodium Lauryl Sulfoacetate , Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl 2Sulfolaurate, Glycerin, Sodium Lauroamphoacetate, Polysorbate 20, Sodium Chloride, Disodium 2 Sulfolaurate, Fragrance (Parfum), PEG150 Distearate, Polyquaternium22, Sodium Cocoyl Glycinate, Sodium PCA, Propylene Glycol, DMDM Hydantoin, PPG2 Hydroxyethyl Cocamide, Disodium EDTA, Citric Acid, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Butylene glycol, Quaternium95, Iodopropynyl butylcarbamate, Tocopheryl Acetate, Propandiol , Phenoxyethanol, Potassium Sorbate, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Benzoate, BHA, Methylchloroisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Methylisothiazolinone , Pentaerythrityl TetraDITButyl Hydroxyhydrocinnamate , Linalool, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene
FAQs

What is so revolutionary about Color Wow Color Security Shampoo?
Color Security Shampoo is a 180-degree departure from typical color care products. Not only formulated without sulfates, it also has NO SILICONES, NO CONDITIONING AGENTS, NO PEARLIZING AGENTS…one or more of which is found in virtually every shampoo on the market. These ingredients leave behind residues that not only dull the hair, but can actually clog the follicle and worse than that can impede new hair growth.

Can Color Security Shampoo be used on all hair types?
Yes! It is a sulfate-free shampoo so it is very gentle. Because we’ve taken out all the unnecessary ingredients, it won’t dull hair, weigh it down, or impede new hair growth like traditional shampoos so it is recommended for all hair types. A shampoo should clean hair, period. It should not condition, volumize or defrizz because these ingredients can stay behind and are completely counterproductive to the cleansing process.

My hair is getting thinner. Is Color Security Shampoo a thickening shampoo?
There are no thickening agents or other ingredients in this formula. These types of ingredients should never be found in shampoos because they are designed to stick to hair. Color Security Shampoo was formulated to leave nothing behind which will stick to hair or scalp. If you are using a so-called “thickening” shampoo that deposits materials on your hair and scalp, these materials are probably building up, clogging your follicles, impeding hair growth….and in fact, making your hair thinner! Use styling products to bulk up hair or leave in supplements. Your shampoo should only cleanse.

I have extensions and am afraid to wash them. Is Color Security shampoo a safe choice?
It is the perfect choice for washing…and prolonging! extensions because the formula has NO SILICONES OR CONDITIONING AGENTS: ingredients that are literally used to loosen and detach extensions.

Every shampoo says “sulfate-free”. What’s so different about Color Security?
There are many things that make this shampoo different from other sulfate-free formulas. First of all, it foams which is not typical of other non sulfate formulas. It is as gentle as water. But as has been said above, unlike other shampoos, this formula contains no conditioning agents, no volumizing ingredients, no silicones. It leaves nothing behind that can weigh hair down, dull it or impede new hair growth.

Can Color Security Shampoo be used on hair that has had a Keratin treatment?
Yes, our shampoo is safe, mild and perfectly suited for hair that has had a Keratin treatment.

I’ve seen Color Security Shampoo in salons. Are your products professional?
Color Wow is a professional range developed to meet the highest performance standards and rigors of professional colorists and stylists. Color Wow products are used and sold in many of the world’s most prestigious salons….and recommended by many of the world’s most respected professionals.

Do I have to use a Color Security Conditioner with Color Security Shampoo?
Color Security Shampoo and Conditioners are complimentary and were developed to be used together. Color Security Shampoo leaves behind no color dulling or darkening ingredients or agents that can clog follicles and impede growth. Color Security Conditioner delivers critical moisturizing WITHOUT TYPICAL CONDITIONING AGENTS that can oxidize on the hair, corrupt the color and turn it brassy. Using both formulas, you an always come clean… and keep your color wow!

"Avoid shampoos with ingredients that are added for conditioning benefits or to make the formula look shimmery: these ingredients leave a film on the hair which can dull it but more importantly, they can clog the follicles, which can interfere with new hair growth."

Nicola Clarke, Creative Colour Director Color Wow

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