Root Cover Up
Root Cover Up Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame Award Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Cover gray. Before & after of a model with gray roots and then brown roots. Extend highlights. Before & after of a model with grown-out highlights and then touched-up extended highlights. Root Cover Up Five stars. Best product on the market to cover grays. “Very easy to apply and does not leave a mess or stain pillows etc. I actually jumped in the pool after applying the product and the color stayed on. For me it stays put until I shampoo my hair. Love it!!!” - Meloni G. Root Cover Up Root Cover Up Root Cover Up

Root Cover Up

Instantly cover grays, touch up highlights, fill in sparse areas

4.5
Rated 4.5 out of 5 stars
6,748 Reviews
$34.50
Color: Medium Brown

Why it's WOW

  • Easy, instant, precise: just press, no mess!
  • Temporary color stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact

  • Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 19140 (Yellow 5 Lake) FORMULA #707-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Frequently Asked Questions

Pair it with

How to Use 
Root Cover Up

Ensure hair is dry before application. Load the small end of the brush with powder.

Pull hair flat and taut, then firmly press the brush down into the roots, starting from the scalp and working outwards. Apply more powder as needed, avoiding a sweeping motion.

Lightly dust off any excess powder with the wide end of the brush. To extend highlights, use the side edge of the small brush.

Frequently Asked Questions

How to use Color Wow Root Cover Up

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Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.

How does Root Cover Up work?

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It uses a positively charged mineral blend powder that attaches to your negatively charged hair. Once applied, it is sweat-proof, rain-proof and swim-proof.

Is Color Wow Root Cover Up safe?

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Yes! Root Cover Up is free of dyes, waxes, and parabens, making it safe for all hair types.

How long does Color Wow Root Cover Up last?

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Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?

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When applying permanent color, we recommend every 4-6 weeks. 

For RCU we recommend every time you start to see your grey or root regrowth coming through. It’s safe to use every time you wash. 

4.5
Rated 4.5 out of 5 stars
Based on 6,748 reviews
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6,748 reviews
  • Alyson S.
    Verified Buyer
    I recommend this product
    Hair Concern Gray Roots, Hard Water
    Hair Type Wavy
    My Results Less Breakage, Cleaner, Fresher Hair, Less Frizz
    Rated 5 out of 5 stars
    4 days ago
    Excellent

    This is a great product to use in between hair appointments. Very easy to use .

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  • Rylla G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Root cover up

    Amazing product and very easy to use

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  • Hiba A.
    Verified Buyer
    I recommend this product
    Hair Concern Gray Roots
    Hair Type Wavy
    My Results Visible Difference
    Rated 5 out of 5 stars
    2 weeks ago
    Highly recommend!

    I’m really pleased with this hair root cover. It was easy to apply and did a great job of covering my visible roots and greys, making my hair look freshly coloured again.

    It’s a really handy product for quickly touching up my roots between salon visits, and I would definitely use it again.

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  • Cherie
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    5 Stars

    Love this

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  • Debra K.
    Verified Buyer
    I recommend this product
    Hair Concern Gray Roots
    Hair Type Coarse
    Rated 5 out of 5 stars
    3 weeks ago
    Best cover up!

    I have been using this product for years. I’ve used others but this one is the best. It covers up my gray hair perfectly until my next dye job. I highly recommend this.

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