Most-loved, most viral Color Wow hair products displayed on a pink background with text reading MOST-LOVED. MOST VIRAL. Most likely to WOW. It’s heart month… and we’re here to help you find your hair’s perfect match. Black button reads SHOP NOW. Products shown include Color Wow Dream Coat Supernatural Spray, Color Wow Style on Steroids texture and finishing spray, Color Wow Money Mist leave-in conditioner spray, and Color Wow Dream Cocktail. Most-loved, most viral Color Wow hair products displayed on a pink background with text reading MOST-LOVED. MOST VIRAL. Most likely to WOW. It’s heart month… and we’re here to help you find your hair’s perfect match. Black button reads SHOP NOW. Products shown include Color Wow Dream Coat Supernatural Spray, Color Wow Style on Steroids texture and finishing spray, Color Wow Money Mist leave-in conditioner spray, and Color Wow Dream Cocktail.

Best Sellers

Shop our favorites with over 50,000 5-star reviews

Color Wow Dream Coat Supernatural Spray held by a model with sleek, straight hair on a white background. Text reads The Most Popular Humidity-Fighter ON THE PLANET. Dream Coat Supernatural Spray. 31 Major Beauty Awards. 95,000+ 5-Star Reviews. 1 Sold Every 4 Seconds. Black button reads SHOP NOW. Circular badge reads MOST LOVED FOR FRIZZ. Color Wow Dream Coat Supernatural Spray held by a model with sleek, straight hair on a white background. Text reads The Most Popular Humidity-Fighter ON THE PLANET. Dream Coat Supernatural Spray. 31 Major Beauty Awards. 95,000+ 5-Star Reviews. 1 Sold Every 4 Seconds. Black button reads SHOP NOW. Circular badge reads MOST LOVED FOR FRIZZ.
Promotional banner on a pink background showing multiple Root Cover Up compacts and applicator brushes. Circular badge reads MOST LOVED FOR COLOR CARE with MOST LOVED FOR repeated around the edge. Headline reads Love at First Swipe. Subheading: Root Cover Up. Body text: No mess. No fail. No equal. • Hide grays and roots • Extend highlights • Fill in gaps and make hair look fuller. Offer text: 20% OFF* Promo code SWIPE. Button reads SHOP NOW. Promotional banner on a pink background showing multiple Root Cover Up compacts and applicator brushes. Circular badge reads MOST LOVED FOR COLOR CARE with MOST LOVED FOR repeated around the edge. Headline reads Love at First Swipe. Subheading: Root Cover Up. Body text: No mess. No fail. No equal. • Hide grays and roots • Extend highlights • Fill in gaps and make hair look fuller. Offer text: 20% OFF* Promo code SWIPE. Button reads SHOP NOW.

*Offer valid 2/3/25-3/2/25.

*Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com.

Color Wow Xtra Large Bombshell Volumizer bottle on a pink background with text reading Crushing Hard on Volume. Xtra Large Bombshell Volumizer. Bombshell blowouts that last for days. NO alcohol, NO salts, NO drying resins. Black button reads SHOP NOW. Circular badge reads MOST LOVED FOR VOLUME. Before and after photos show increased hair volume after use. Color Wow Xtra Large Bombshell Volumizer bottle on a pink background with text reading Crushing Hard on Volume. Xtra Large Bombshell Volumizer. Bombshell blowouts that last for days. NO alcohol, NO salts, NO drying resins. Black button reads SHOP NOW. Circular badge reads MOST LOVED FOR VOLUME. Before and after photos show increased hair volume after use.
Promotional banner with two Color Wow Dreaming jars on a lavender background. Text reads 3-MINUTE TLC for Smooth, Polished, Flawless Results. Badge says MOST LOVED FOR DAMAGE. Product label reads COLOR WOW DREAMING Advanced Repair and Resurfacing Treatment. Footer text reads Dreaming Advanced Repair + Resurfacing Treatment. Button reads SHOP NOW. Promotional banner with two Color Wow Dreaming jars on a lavender background. Text reads 3-MINUTE TLC for Smooth, Polished, Flawless Results. Badge says MOST LOVED FOR DAMAGE. Product label reads COLOR WOW DREAMING Advanced Repair and Resurfacing Treatment. Footer text reads Dreaming Advanced Repair + Resurfacing Treatment. Button reads SHOP NOW.
Promotional banner featuring a woman with natural curly hair holding a bottle labeled curl WOW Shook Mix + Fix Bundling Spray. Large headline reads Embrace the Beauty of your Natural Curls. Subheading: Curl Wow Shook Mix + Fix Bundling Spray. Body text: Your fast-track to frizz-free curls! Delivers 78%† less frizz in high humidity. Offer text: 20% OFF* Promo code CURLS. Button reads SHOP NOW. Purple badge says MOST LOVED FOR CURLS with MOST LOVED FOR repeated around the circle. Promotional banner featuring a woman with natural curly hair holding a bottle labeled curl WOW Shook Mix + Fix Bundling Spray. Large headline reads Embrace the Beauty of your Natural Curls. Subheading: Curl Wow Shook Mix + Fix Bundling Spray. Body text: Your fast-track to frizz-free curls! Delivers 78%† less frizz in high humidity. Offer text: 20% OFF* Promo code CURLS. Button reads SHOP NOW. Purple badge says MOST LOVED FOR CURLS with MOST LOVED FOR repeated around the circle.

20% OFF code for Shook Mix + Fix Bundling Spray (10 fl oz / 295ml). Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com.

*FREE ($15 VALUE) pouch with the purchase of 4 travel sizes. Promotional codes cannot be applied. Salons excluded. While supplies last.

Bold black text on a white background reads: “SHOP BY #HAIRGOALS.” Bold black text on a white background reads: “SHOP BY #HAIRGOALS.”
Model with long, full-bodied, voluminous brunette hair styled in loose waves, wearing a white top with black accents against a soft pink background. Bold black text above reads: “VOLUME.” Model with long, full-bodied, voluminous brunette hair styled in loose waves, wearing a white top with black accents against a soft pink background. Bold black text above reads: “VOLUME.”
Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: “SMOOTH.” Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: “SMOOTH.”
Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: “CURL.” Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: “CURL.”
Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: “STRENGTH.” Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: “STRENGTH.”
Hair quiz promotion on a light gray background with a smiling model flipping short, voluminous hair. Text reads THIS YEAR, GO FOR WOW TAKE OUR HAIR QUIZ. GET A FREE* FULL SIZE COLOR WOW SHAMPOO with the purchase of your routine bundle. Product images show Color Wow Color Security Shampoo and Curl Wow Hooked. Black button reads START NOW!. Hair quiz promotion on a light gray background with a smiling model flipping short, voluminous hair. Text reads THIS YEAR, GO FOR WOW TAKE OUR HAIR QUIZ. GET A FREE* FULL SIZE COLOR WOW SHAMPOO with the purchase of your routine bundle. Product images show Color Wow Color Security Shampoo and Curl Wow Hooked. Black button reads START NOW!.

*Receive One (1) FREE Full-Size Color Security Shampoo (8.4 fl oz/ 250 ml) OR One (1) FREE Hooked 100% Clean Curl Shampoo (10 fl oz/ 295ml) with a purchase of a recommended routine bundle. Each routine bundle consists of four full size products. All products must be added to cart by clicking the “add bundle to cart” button to claim your FREE Shampoo. Limit one per order. Promotional codes do not apply. Valid exclusively on colorwowhair.com. Salons excluded. While supplies last.

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background. The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background.

Color Wow mission statement and ingredients

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