Money Changes Everything campaign featuring a model holding Color Wow MONEY MIST. Text reads Money Changes Everything. MONEY MIST. Luxe, light leave-in conditioner for expensive-looking hair. For all hair types. Black button reads SHOP NOW. Money Changes Everything campaign featuring a model holding Color Wow MONEY MIST. Text reads Money Changes Everything. MONEY MIST. Luxe, light leave-in conditioner for expensive-looking hair. For all hair types. Black button reads SHOP NOW.

Best Sellers

Shop our favorites with over 50,000 5-star reviews

Color Wow Dream Coat Supernatural Spray and Dream Coat Extra Strength on a wet surface with water droplets. Text reads ALL RIZZ (NO FRIZZ!) #1 ANTI-HUMIDITY FRIZZ FIGHTERS Keep hair silky-smooth and frizz-free through 3-4 washes. Black button reads SHOP NOW. Color Wow Dream Coat Supernatural Spray and Dream Coat Extra Strength on a wet surface with water droplets. Text reads ALL RIZZ (NO FRIZZ!) #1 ANTI-HUMIDITY FRIZZ FIGHTERS Keep hair silky-smooth and frizz-free through 3-4 washes. Black button reads SHOP NOW.
20% OFF* Dream Cocktail Coconut-Infused with text reading 20% OFF* DREAM COCKTAIL Coconut-Infused. Transform dry, damaged hair in just one blowdry. Use promo code SILK. Black button reads SHOP NOW. Bottle shown: Dream Cocktail Coconut-Infused 200ml e 6.7 FL OZ. 20% OFF* Dream Cocktail Coconut-Infused with text reading 20% OFF* DREAM COCKTAIL Coconut-Infused. Transform dry, damaged hair in just one blowdry. Use promo code SILK. Black button reads SHOP NOW. Bottle shown: Dream Cocktail Coconut-Infused 200ml e 6.7 FL OZ.

*Offer valid 3/3/26-3/24/26.

*20% OFF code for Full Size Dream Cocktail Coconut-Infused (6.7 fl oz/ 200ml). Promotional codes cannot be combined and are not valid on subscriptions under the Color Wow Subscription Program. Limit to one use per customer. Valid exclusively on colorwowhair.com.

Big savings promotion for the BIG BOMBSHELL BUNDLE with text reading BIG SAVINGS on our BIG BOMBSHELL BUNDLE. Black button reads SHOP NOW. Products shown: Raise the Root and XTRA LARGE Bombshell Volumizer 195ml e 6.5 FL OZ with before and after photos. Big savings promotion for the BIG BOMBSHELL BUNDLE with text reading BIG SAVINGS on our BIG BOMBSHELL BUNDLE. Black button reads SHOP NOW. Products shown: Raise the Root and XTRA LARGE Bombshell Volumizer 195ml e 6.5 FL OZ with before and after photos.

*Promotional codes cannot be applied. Valid exclusively on colorwowhair.com.

BYOK BUILD YOUR OWN KIT promotion with text reading BYOK BUILD YOUR OWN KIT. Choose 4 travel size products and enjoy a FREE* POUCH! ($15 VALUE). Circular badge reads Exclusive pouch for WOMEN’S HISTORY MONTH. Pouch text reads A STRONG WOMAN STANDS UP FOR HERSELF. A stronger woman stands up for others. Black button reads SHOP NOW. BYOK BUILD YOUR OWN KIT promotion with text reading BYOK BUILD YOUR OWN KIT. Choose 4 travel size products and enjoy a FREE* POUCH! ($15 VALUE). Circular badge reads Exclusive pouch for WOMEN’S HISTORY MONTH. Pouch text reads A STRONG WOMAN STANDS UP FOR HERSELF. A stronger woman stands up for others. Black button reads SHOP NOW.

*FREE ($15 VALUE) pouch with the purchase of 4 travel sizes. Promotional codes cannot be applied. Salons excluded. While supplies last.

Bold black text on a white background reads: “SHOP BY #HAIRGOALS.” Bold black text on a white background reads: “SHOP BY #HAIRGOALS.”
Model with long, voluminous red hair styled in soft, full-bodied layers with lifted roots and curved ends, wearing a black tank top against a blush background with the word “VOLUME” displayed above. Model with long, voluminous red hair styled in soft, full-bodied layers with lifted roots and curved ends, wearing a black tank top against a blush background with the word “VOLUME” displayed above.
Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: SMOOTH. Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: SMOOTH.
Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: CURL. Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: CURL.
Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: STRENGTH. Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: STRENGTH.
Hair quiz promotion on a light gray background with a smiling model flipping short, voluminous hair. Text reads THIS YEAR, GO FOR WOW TAKE OUR HAIR QUIZ. GET A FREE* FULL SIZE COLOR WOW SHAMPOO with the purchase of your routine bundle. Product images show Color Wow Color Security Shampoo and Curl Wow Hooked. Black button reads START NOW!. Hair quiz promotion on a light gray background with a smiling model flipping short, voluminous hair. Text reads THIS YEAR, GO FOR WOW TAKE OUR HAIR QUIZ. GET A FREE* FULL SIZE COLOR WOW SHAMPOO with the purchase of your routine bundle. Product images show Color Wow Color Security Shampoo and Curl Wow Hooked. Black button reads START NOW!.

*Receive One (1) FREE Full-Size Color Security Shampoo (8.4 fl oz/ 250 ml) OR One (1) FREE Hooked 100% Clean Curl Shampoo (10 fl oz/ 295ml) with a purchase of a recommended routine bundle. Each routine bundle consists of four full size products. All products must be added to cart by clicking the “add bundle to cart” button to claim your FREE Shampoo. Limit one per order. Promotional codes do not apply. Valid exclusively on colorwowhair.com. Salons excluded. While supplies last.

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background. The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background.

Color Wow mission statement and ingredients

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