Styling
Volume

Raise the Root Thicken + Lift Spray

All-day root lift + volume, never sticky or stiff, heat protection

4.6
Rated 4.6 out of 5 stars
6,572 Reviews
$26.00

Why it's WOW

  • Delivers major root lift without feeling stiff or sticky
  • Contains proprietary elastomers that form a “spring” at the roots
  • Root lifter that can be used on wet or dry hair
  • Non-yellowing; Never sticky or stiff for bouncy, natural styles

1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired.
3. Hit with blow-dryer heat for lasting results.

For all hair types; ideal for fine, flat, thin hair

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. 

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

ALCOHOL DENAT., WATER/AQUA/EAU, VP, VP/VA COPOLYMER, PANTHENOL, PEG-75 LANOLIN, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, FRAGRANCE/PARFUM, PROPYLENE GLYCOL, HYDROLYZED KERATIN, POTASSIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, CITRIC ACID, LINALOOL, HEXYL CINNAMAL, CITRONELLOL. F#303-3

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Heat Protection
Paraben Free
Sulfate Free
Cruelty Free
Gluten Free

How to boost volume on dry hair

JAW-DROPPING 30 SECOND VOLUME HACK

Quote

Obsessed.
I absolutely love this! I have such fine hair and have tried so many products, nothing else has worked like this, I've been telling anyone that will listen to get it!!

Bree A.
Verified Buyer

Raise the Root Put to the test

This root volume hack went viral!

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Frequently Asked Questions

What does a root lifter do?

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It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.

Is a root lifter the same as a mousse?

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Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head.

Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.

How to use Color Wow Raise The Root

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1. Spray onto damp or dry hair, concentrating at the roots.

2. Style as desired using heat from a blow dryer.

Is Raise the Root a styling product or a hairspray?

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Raise The Root creates all-day lift, body and volume and has holding properties.

So it is technically a hairspray that provides styling benefits:

> Keeps hair flexible and manageable

> Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid

> Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift

> Contains crystal clear styling polymers that won’t yellow or darken hair

Can I continue to use Color Control Toning Foam in combination with Raise the Root to manage flyaways?

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Absolutely, you can definitely use Color Control Toning Foam first and then use Raise the Root.

Is Color Wow Raise the Root a heat protectant?

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Yes, Raise the Root offers three kinds of heat protection.

For more information on the heat protection in our products, visit our round-up of Color Wow heat protectants.

Is Color Wow Raise the Root safe for extensions?

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Yes. All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

4.6
Rated 4.6 out of 5 stars
Based on 6,572 reviews
6,572 reviews
  • Dr.
    I recommend this product
    Rated 4 out of 5 stars
    4 minutes ago
    4 Stars

    Almost love this..but is a bit sticky

  • Ellen S.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition
    Hair Type Wavy
    My Results Less Frizz, Visible Difference
    Rated 5 out of 5 stars
    2 days ago
    This really works!

    I have very short wavy white hair. This product really helps to give my hair volume! It really works!

  • Glenda K.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair
    Hair Type Fine
    Rated 5 out of 5 stars
    2 days ago
    The BEST for BODY

    I love Raise the Root!! It thickens my hair and gives it so much body! I just got my haircut short, and I love what this does for my hair that has NO curl!!

  • Jane S.
    Verified Buyer
    I recommend this product
    Hair Concern Frizzy Hair, Curl Definition, Damaged Hair or Breakage, Dullness
    Hair Type Wavy, Coarse
    My Results Defined Curl/Wave Pattern, Less Frizz, Bouncy Hair, Stronger Hair
    Rated 5 out of 5 stars
    2 days ago
    Great lift

    Used this for root lift and also helped to make string curls, just sprayed hair then used a round brush and hairdryer to set.

  • Cynthia Y.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Gray Roots, Thin Hair, Color-care, Thinning Hair
    Hair Type Fine, Thin
    My Results Bouncy Hair, Soft Touchable Hair, Visible Difference, Shinier Hair, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    3 days ago
    Big Difference

    Since I’ve stopped coloring my hair I’ve noticed it’s much flatter. This product has definitely made a positive difference to my roots. They are lifted and bouncy. With short hair you want some lift. This lives up to its promises. No odor or chemical feel either.